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Monday, 30 October 2017
Why it in a film industry's best interests to create a brand.?
what is a brand?
A brand is a type of product manufactured by a particular company with a particular name.
These companies manufacture merchandise which they sell. They sell hard copies of the actual movies. They have music tracks they use. The cast used are important. All of these are how the business or industry make their profit.
An example would be the film Frozen. They now have lunchboxes and bags and stationary with their movie on it which gets them more profit.
We must understand that branding is changing and evolving. Before, we had a camera, gps, music stereo, phone, internet. This has all come together in a process call technological convergence.
Technological convergence: The coming together of other media technologies.
in 1996, The web 1.0 was created. It was called the "the mostly read-only web". It had 250,000 sites with around 45 million global users. The published content was a lot more than the user generated content. 10 years later, 2006, The web 2.0 was made. Now called "the wildly read-write web" With over
1 billion users globally. The user generated content a lot higher than published content.
This shows that people are consuming things from producers and are making memes and pictures on them and are responding to them which makes them prosumers as they consume and then produce their own content.
Web 2.0
A term coined in 2004 to describe the second generation of web base communities such as social networking sites, wikis etc.
WE now come to a theorist named Henry Jenkins. He came up with the convergence theory.
Jenkins explored the roles of fans. He believed that fans are people who consume ideas and then produce their own from what they consumed. (prosumers) He came up with the idea that the reason why technology is rapidly advancing is primarily due to the fact that consumers are wanting more and more and are suggesting their ideas and voicing their opinions which results in the producers to make things which meet the expectations of consumers.
An example of this is electrical toothbrushes.
All was fine until consumers felt the need for a timer on the tooth brushes which led to the company going above and beyond and making a song lasting 3 minutes allowing children to know when they can stop.
what is a brand?
A brand is a type of product manufactured by a particular company with a particular name.
These companies manufacture merchandise which they sell. They sell hard copies of the actual movies. They have music tracks they use. The cast used are important. All of these are how the business or industry make their profit.
An example would be the film Frozen. They now have lunchboxes and bags and stationary with their movie on it which gets them more profit.
We must understand that branding is changing and evolving. Before, we had a camera, gps, music stereo, phone, internet. This has all come together in a process call technological convergence.
Technological convergence: The coming together of other media technologies.
in 1996, The web 1.0 was created. It was called the "the mostly read-only web". It had 250,000 sites with around 45 million global users. The published content was a lot more than the user generated content. 10 years later, 2006, The web 2.0 was made. Now called "the wildly read-write web" With over
1 billion users globally. The user generated content a lot higher than published content.
This shows that people are consuming things from producers and are making memes and pictures on them and are responding to them which makes them prosumers as they consume and then produce their own content.
Web 2.0
A term coined in 2004 to describe the second generation of web base communities such as social networking sites, wikis etc.
WE now come to a theorist named Henry Jenkins. He came up with the convergence theory.
Jenkins explored the roles of fans. He believed that fans are people who consume ideas and then produce their own from what they consumed. (prosumers) He came up with the idea that the reason why technology is rapidly advancing is primarily due to the fact that consumers are wanting more and more and are suggesting their ideas and voicing their opinions which results in the producers to make things which meet the expectations of consumers.
An example of this is electrical toothbrushes.
All was fine until consumers felt the need for a timer on the tooth brushes which led to the company going above and beyond and making a song lasting 3 minutes allowing children to know when they can stop.
Wednesday, 18 October 2017
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