Colour Theory: What is expected.



When we see colour on something, whether it is for a movie or a magazine, the one thing we do not say is that it was chosen to look nice. All colours used are there for a purpose and that colour used tells you a lot more information than you think. When a director makes a person or character wear a certain colour, he does it to convey meaning, thoughts and feelings to give the audience some more information on that character.




Below our some colours and their connotations based on a colour theory:



White:  Represents purity, innocence, angel, cleanliness.

Red: Represents Danger, love, passion and can also mean something is important.

Pink:  Can Represent  a feminine side, if a magazine has a lot of pink, it is most likely targeted at female audiences.

Grey: A very neutral colour usually used to offset other colours.

Black: Show something is professional, can also show connotations of power.

Purple: Can represent Royalty and luxury as in the olden times, only wealthy people were allowed to wear purple.

Orange: Can represent the autumn season and also can represent food.

Brown:  A very earthly colour, A colour to promote security.

Yellow: A positive colour. Warm (Summer), Can mean hazard.

Green: This colour normally is linked to the environment, recycling and trees and conservation.


Blue:  Can show peace, sky, Health.

I have chosen this magazine to annotate all the conventions and key features of a magazine

Conventions of a Magazine: 

1) Masthead: The title of magazine
2) Model 
3) Anchor: The link between the photo and the text 
4) Barcode
5) Angle of gaze: the model looks at reader to make him want to pick it up.
6) main features cover story
7) puff words: words used to increase the status of a magazine
8) feature colour + white or black to compliment
9) pull quote: A quote from inside to pull you into the magazine
10) graphic: A box or any shape with additional information
11) house-style: A companies preferred lay-out.