Why it in a film industry's best interests to create a brand.?


what is a brand?

A brand is a type of product manufactured by a particular company with a particular name.


These companies manufacture merchandise which they sell. They sell hard copies of the actual movies. They have music tracks they use. The cast used are important. All of these are how the business or industry make their profit.

An example would be the film Frozen. They now have lunchboxes and bags and stationary with their movie on it which gets them more profit. 

We must understand that branding is changing and evolving.  Before, we had a camera, gps, music stereo, phone, internet. This has all come together in a process call technological convergence.

Technological convergence: The coming together of other media technologies. 

in 1996, The web 1.0 was created. It was called the "the mostly read-only web". It had 250,000 sites with around 45 million global users. The published content was a lot more than the user generated content. 10 years later, 2006, The web 2.0 was made. Now called "the wildly read-write web" With over    
1 billion users globally. The user generated content a lot higher than published content.

This shows that people are consuming things from producers and are making memes and pictures on them and are responding to them which makes them prosumers as they consume and then produce their own content.

Web 2.0
A term coined in 2004 to describe the second generation of web base communities such as social networking sites, wikis etc.

WE now come to a theorist named Henry Jenkins. He came up with the convergence theory. 

Jenkins explored the roles of fans. He believed that fans are people who consume ideas and then produce their own from what they consumed. (prosumers)  He came up with the idea that the reason  why technology is rapidly advancing is primarily due to the fact that consumers are wanting more and more and are suggesting their ideas and voicing their opinions which results in the producers to make things which meet the expectations of consumers.

An example of this is electrical toothbrushes.

All was fine until consumers felt the need for a timer on the tooth brushes which led to the company going above and beyond and making a song lasting 3 minutes allowing children to know when  they can stop. 

FINAL MAGAZINE:

My model consent form for the feeback video:

FEEDBACK

I asked for some feedback on how my magazine can be improved. Above is olivia who gave some very valuable feedback however due to the fact that time was against me, I was unable to improve my magazine according to the suggestions given above in the video.

I used a plus sign to introduce other pieces of information. I had to find a pefect shape and had to go throgh many options and narrowed it down to one i liked.



















I found one I liked so I took it to my magazine and tried to position it in the perfect way but first there was a slight problem.

The Plus sign was not the colour I was looking for and This was vital as it needed to match my feature colour.

I Used a tool called Magic wand to highlight my Plus sign and and then i chose a colour to match my magazine and clicked select. Then A shortcut i've learnt recently was CTRL+ backspace which changes the colour of the Plus sign.









Below is how my Plus sign looks currently and I made it look like my feature colour so it stands out and does what I placed it there for.

I have chosen this picture of my model after a very hard thought decision and feel the change was for the better.

This is the picture I used as my model. This was used as it looks very atrractive to my audience especially male audiences. The pose looks very model-like and the fact that the hair is across half her face shows she may have two sides to her personality. I made the model wear a green jacket to match my feature colour and normal black clothes to show simplicity but also to give connotations of power and professionalism. I feel this is key if I want to give out a meaning through my choices I make with the clothing and colour scheme used. The lighting has been improved with my background being played with using various tools such as the stamp pattern tool to make it more smoother and also the brightness leveling tool to make my model look more brighter and more eye-catching.

How I made up the Model's name. The Font which says NINA took a lot of time to decide and many decisions were made on how to make it look but i chose a simple font that looked very appealing with a background of green and i decided where to place it.